Custom Manufacturing

At Angler’s Choice, we offer full-service soft bait design and manufacturing, all handled in-house from concept to production. With over 15 years of experience, we have the expertise, equipment and hands-on support to bring your bait to life.

Racks of freshly poured Angler’s Choice soft baits in several colours

What We Offer

3D Bait Design

Precision-engineered profile, action and detail before anything is physically produced.

Functional Prototyping

Real-world testing and refinement before you commit to full production.

Production Mold Manufacturing

Built by trusted machine shop partners chosen for precision and quality.

Customer-Owned Mold Support

We can run your existing hand-injection or large-scale production molds on our equipment.

Custom Plastisol Formulas

Developed with an Ontario-based plastisol manufacturer and tuned for softness, durability, buoyancy and action.

Small-Run & Mass Production

Scalable from limited releases and custom projects to automated large-scale runs.


Our Process

1. Design

We start with 3D design to engineer the bait profile, action and detail you’re looking for before anything is cut or poured.

3D render of the MinR forked-tail minnow soft bait
MinR
3D render of two Ammo Tube bait sizes
Ammo Tube
3D render of AC30 and AC40 baits side by side
AC30 & AC40

2. Prototype & Refine

Functional prototypes are produced for on-water testing and your approval, so the final bait performs as intended.

Three 3D-printed prototype baits on a wooden table
Printed prototypes for testing

3. Mold Production

Once the design is approved, production molds are made by our machine shop partners, or we work with your existing molds.

CAD layout of a multi-cavity minnow mold with runner system
Cavity and runner layout
Render of an 840-cavity aluminum egg production mold
840-cavity production egg mold

4. Custom Formula

With our Ontario-based plastisol partner, we dial in the formula for your bait: softness, durability, buoyancy and action tuned to spec.

Close-up of green and chartreuse baits with orange tails
3 colour MinR's, poured in-house

5. Production

From a small custom run to large-scale production, we scale to your volume and grow with you as demand increases.

Freshly injected minnow baits on an open production mold
Fresh off the production mold

Getting Started

Not sure what to bring? A sketch or a reference bait is enough to get started.

Your designs and molds remain yours, and we’re happy to sign an NDA before we discuss details.

Project timelines typically range from 12 to 36 weeks, depending on the scope of the project.


Ready to start? Tell us about your project in the form below and we’ll be in touch.

Looking to stock Angler’s Choice baits in your shop instead? See our dealer inquiry page.