About Angler’s Choice

Founded in 2009 by Dave and Shanah McCready, Angler’s Choice began with a simple passion—hand-pouring soft plastic lures in a garage. What started as a small, hands-on operation has steadily evolved into a growing Canadian manufacturing business driven by innovation and a commitment to quality.

Key milestones along the way include the development of a custom injector in 2020 and the construction of our first large-scale injection machine in 2022. In 2026, after nearly a year of close collaboration with a Canadian manufacturer, we took another significant step forward by introducing our own proprietary plastic. Despite this growth, we remain deeply committed to our roots—carrying the same level of craftsmanship, attention to detail, and care from our early hand-poured baits into every product we produce today.

At Angler’s Choice, we specialize in premium soft plastic fishing lures designed for anglers who demand performance on the water. Proudly made in Ontario, Canada, our baits are trusted by everyone from weekend anglers to seasoned tournament professionals. Whether targeting steelhead, salmon, panfish, bass, or walleye, each lure is engineered for durability, lifelike action, and consistent results—helping anglers fish with confidence.

From gearing up for the next salmon run to chasing bass with proven favourites like our Ammunition Tubes, Kill Shots, and MinRs, Angler’s Choice offers a complete lineup of high-performance soft baits. With exclusive custom colours, seasonal offerings, fast Canadian shipping, and a full selection of tackle, we make it easy to stay prepared and focused on what matters most—time on the water.