About Us
Angler’s Choice started in 2009 in a garage, where Dave and Shanah McCready hand-poured soft plastic lures one at a time. Today we make our baits in-house on our own injection equipment, using a plastic developed exclusively for us. The scale has changed, but we still build baits we want to fish ourselves.
Our Story
2009
Founded, hand-pouring soft plastic lures in a garage.
2020
Developed our own custom injector.
2022
Built our first large-scale injection machine.
2026
Introduced our own proprietary plastic, developed exclusively for Angler’s Choice after nearly a year of collaboration with our manufacturing partner.
The equipment has grown, but every bait still gets the same care as the first ones we poured in the garage.
Our Craft
We make soft plastic baits for bass, walleye, panfish, steelhead and salmon, and we fish them ourselves. Our Team AC pro staff has won events including the Quinte Bassmaster and the TBBA 2nd Qualifier on Long Point Bay, using the same baits you’ll find on our shelves.
What We Make
Our lineup covers 18 bait styles in almost 400 colour options, from tubes and swimbaits to Ned rig baits, grubs and egg imitations. We ship across Canada and the US, and add seasonal colours and exclusive releases throughout the year.
Explore our full lineup and find your next favourite bait.
Own a shop? Carry Angler’s Choice. Have your own bait idea? Explore our manufacturing services.
