About Angler’s Choice

Founded in 2009 by Dave and Shanah McCready, Angler’s Choice began with a simple passion—hand-pouring soft plastic lures in our garage. What started small has grown steadily over the years, and in 2022 we took a major step forward by introducing our first large-scale injection machine. Even as we expand, we’ve stayed true to our roots—bringing the same care, detail, and quality of hand-pouring into every bait we produce.

At Angler’s Choice, we specialize in crafting premium soft plastic fishing lures built for anglers who demand performance on the water. Proudly made in Ontario, Canada, our baits are trusted by everyone from weekend fishermen to seasoned tournament pros. From steelhead and salmon to panfish, bass, and walleye, every lure is designed with precision, durability, and lifelike action—helping you put more fish in the boat.

Whether you’re gearing up for the next salmon run, chasing bass with our proven Ammunition Tubes, Kill Shots, and MinRs, or exploring our exclusive custom colours and seasonal sales, Angler’s Choice is your go-to source for premium soft baits. With fast Canadian shipping and a full lineup of tackle, we make it easy to stock up and get back on the water.