About Angler's Choice

Founded in 2009 by Dave and Shanah McCready, Angler's Choice began with a simple passion — hand-pouring soft plastic lures in a garage. What started as a small, hands-on operation has steadily evolved into a growing manufacturing business driven by innovation and a commitment to quality.

Our Story

Key milestones along the way include the development of a custom injector in 2020 and the construction of our first large-scale injection machine in 2022. In 2026, after nearly a year of close collaboration with a Canadian manufacturer, we introduced our own proprietary plastic — a formulation developed exclusively for Angler's Choice. Despite this growth, we remain deeply committed to our roots, carrying the same level of craftsmanship and care from our early hand-poured baits into every product we produce today.

Our Craft

At Angler's Choice, we specialize in premium soft plastic fishing lures designed for anglers who demand performance on the water. Proudly made in Ontario, our baits are trusted by everyone from weekend anglers to seasoned tournament professionals. Whether targeting steelhead, salmon, panfish, bass, or walleye, each lure is engineered for durability, lifelike action, and consistent results — helping anglers fish with confidence.

What We Make

From gearing up for the next salmon run to chasing bass with proven favourites, Angler's Choice offers a complete lineup of high-performance soft baits. With exclusive custom colours, seasonal offerings, fast shipping across North America, and a full selection of tackle, we make it easy to stay prepared and focused on what matters most — time on the water.

Explore our full lineup and find your next favourite bait.