At Anglers Choice, we specialize in manufacturing soft plastic fishing lures designed for anglers who demand performance on the water. Proudly made in Ontario, Canada, our tackle is trusted by weekend fishermen and tournament pros alike. From steelhead and salmon to panfish, bass and walleye soft baits, every lure is crafted with precision, durability, and lifelike action to help you catch more fish.

Whether you’re stocking up for the next salmon run, chasing bass with our proven Tubes, Kill Shot's & Minr's or exploring our seasonal sales, Anglers Choice is your source for premium Soft Baits. With fast Canadian shipping and a full range of baits, we make it easy to gear up and get back on the water.